Bid Management is the process of controlling and optimizing bids for keywords in pay-per-click (PPC) advertising campaigns. It involves strategically adjusting bid amounts to maximize ROI, maintain competitive ad positions, and efficiently allocate advertising budget across different keywords and campaigns. Effective bid management balances cost with performance metrics like click-through rates and conversions.
Digital Advertising
Bid Management
Digital Advertising Term
Similar Terms You Might Find Useful
Pay-Per-Click (PPC)
Learn MoreCost Per Click (CPC)
Learn MoreSearch Engine Marketing (SEM)
Learn MoreDigital Advertising
Learn MoreRelated Digital JATO Services
PPC Advertising
Learn more about our PPC Advertising services.
Learn MoreSearch Engine Marketing
Learn more about our Search Engine Marketing services.
Learn MoreDigital Advertising
Learn more about our Digital Advertising services.
Learn MoreAnalytics
Learn more about our Analytics services.
Learn MoreConversion Rate Optimization
Optimize your website to convert more visitors into customers.
Learn MoreMore Digital Advertising Terms
Cost Per Click (CPC)
Cost Per Click (CPC) is a digital advertising model where advertisers pay a fee each time someone cl...
Read MoreCost Per Mille (CPM)
Cost Per Mille (CPM) is a digital advertising pricing model where advertisers pay for every 1,000 im...
Read MoreGoogle Ads
Google Ads is an online advertising platform developed by Google where advertisers pay to display br...
Read MorePaid Search
Paid Search is a digital advertising model where businesses pay for ads to appear in search engine r...
Read MoreReady to Apply Bid Management to Your Business?
Our team of experts can help you implement effective marketing strategies that drive real results. Get personalized guidance for your business.