Pay-Per-Click (PPC)

Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time one of their ads is clicked. Essentially, it is a way of buying visits to your site, rather than attempting to earn those visits organically through SEO. Search engine advertising is one of the most popular forms of PPC, where advertisers bid for ad placement in a search engine sponsored links when someone searches on a keyword related to their business offering.\n\nPPC advertising appears on search engines like Google and Bing, as well as on social media platforms like Facebook, LinkedIn, and Twitter. The key advantage of PPC is that it provides immediate visibility and traffic, and you only pay when someone actually clicks on your ad. Successful PPC campaigns require keyword research, compelling ad copy, optimized landing pages, and continuous monitoring and optimization to maximize return on investment.