Search Engine Marketing (SEM) is a digital marketing strategy focused on increasing website visibility in search engine results pages through paid advertising. It encompasses pay-per-click (PPC) campaigns, display ads, and other paid placements that appear on search engines like Google and Bing. SEM allows businesses to target specific keywords and demographics to drive relevant traffic to their websites.
Digital Marketing
Search Engine Marketing (SEM)
Digital Marketing Term
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Pay-Per-Click (PPC)
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