Marketing Automation

Marketing Automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks. Marketing automation streamlines, automates, and measures marketing tasks and workflows to increase operational efficiency and grow revenue faster.\n\nMarketing automation enables businesses to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted advocates. It includes email marketing automation, social media posting, lead scoring, customer segmentation, and campaign management. By automating routine marketing tasks, businesses can focus on strategy and creative work while ensuring consistent, timely communication with their audience throughout the customer journey.