Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is a technology and strategy for managing all your company relationships and interactions with customers and potential customers. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability by organizing customer information, tracking interactions, and automating various customer-facing processes.\n\nModern CRM systems integrate with marketing automation tools, email platforms, and analytics software to provide a complete view of the customer journey. They enable businesses to track leads from first contact through conversion and beyond, segment customers for targeted marketing campaigns, and provide personalized customer service. Effective CRM implementation can significantly improve customer retention, increase sales efficiency, and provide valuable insights for business growth.