Machine Learning (ML)

Machine Learning (ML) is a subset of artificial intelligence that enables computers to learn and improve from experience without being explicitly programmed for every task. ML algorithms build mathematical models based on training data to make predictions or decisions without being specifically programmed to perform those tasks.\n\nIn marketing, machine learning powers recommendation engines, predictive analytics, customer segmentation, fraud detection, and personalization at scale. For example, ML algorithms can analyze customer purchase history to recommend products, predict which leads are most likely to convert, or automatically optimize ad bidding in real-time. This technology allows marketers to deliver more relevant experiences and make data-driven decisions with greater accuracy and speed.