Artificial Intelligence (AI)

Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. These systems can perform tasks that typically require human intelligence, such as visual perception, speech recognition, decision-making, and language translation.\n\nIn marketing, AI is revolutionizing how businesses understand and engage with their customers. AI-powered tools can analyze vast amounts of data to identify patterns, predict customer behavior, personalize content, automate repetitive tasks, and optimize marketing campaigns in real-time. From chatbots that provide instant customer service to algorithms that determine the best time to send emails, AI is making marketing more efficient and effective.