Project Overview
Colchões Lowcost approached Digital JATO to transform their traditional mattress retail business into a modern e-commerce platform. The challenge was to create a user-friendly online store that could compete with established players in the Portuguese market while maintaining their competitive pricing strategy.
The Challenge
The client needed a complete digital transformation, moving from a brick-and-mortar operation to a fully functional e-commerce platform. Key challenges included inventory management, payment processing, logistics coordination, and building customer trust in online mattress purchases.
Our Solution
We developed a comprehensive e-commerce strategy that included:
- Custom e-commerce platform development with intuitive product browsing
- Advanced filtering system for mattress specifications
- Secure payment gateway integration
- Inventory management system
- SEO optimization for Portuguese market
- Mobile-responsive design
- Customer review and rating system
Results Achieved
The new platform launched successfully and exceeded expectations:
- 300% increase in monthly sales within 6 months
- 45% improvement in conversion rate
- 60% of traffic now comes from mobile devices
- Average order value increased by 25%
- Customer satisfaction score of 4.8/5
