Project Overview
Caparica Surf School, located in one of Portugal's premier surfing destinations, partnered with Digital JATO to enhance their digital presence and attract more international students to their surf programs. The goal was to establish them as the leading surf school in the Caparica region.
The Challenge
Despite having excellent instructors and prime location, Caparica Surf School struggled with online visibility and booking conversions. They needed to compete with established surf schools while showcasing their unique value proposition to both local and international audiences.
Our Solution
We implemented a comprehensive digital marketing strategy:
- Complete website redesign with booking system integration
- SEO optimization for surf-related keywords
- Social media marketing strategy focusing on Instagram and Facebook
- Google Ads campaigns targeting surf enthusiasts
- Content marketing with surf tips and local guides
- Online reputation management
- Multi-language support for international visitors
Results Achieved
The digital transformation delivered impressive results:
- 250% increase in online bookings
- 180% growth in website traffic
- 40% increase in international students
- Social media following grew by 400%
- Average session duration increased by 65%
- Booking conversion rate improved by 55%
