Digital Marketing

Search Engine Optimization (SEO)

Digital Marketing Term

Search Engine Optimization (SEO) is the practice of improving your website to increase its visibility when people search for products or services related to your business in search engines like Google, Bing, and Yahoo. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.\n\nSEO involves both technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. It includes optimizing your website content, improving site speed, building quality backlinks, and ensuring your site is mobile-friendly. Effective SEO helps search engines understand what your website is about and how useful it is to users searching for relevant topics.

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