Lead Generation

Opt-in Bribe

Lead Generation Term

An Opt-in Bribe is an incentive offered to website visitors in exchange for their email address or other contact information. These incentives typically include free content, discounts, or tools that provide immediate value to the user, encouraging them to join a mailing list or marketing funnel. Effective opt-in bribes address specific pain points of the target audience while establishing the beginning of a customer relationship.

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