Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who complete a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. CRO involves understanding how users move through your site, what actions they take, and what prevents them from completing your goals.\n\nThe CRO process typically involves analyzing user behavior through tools like heat maps and user recordings, identifying barriers to conversion, forming hypotheses about improvements, and testing these changes through A/B testing or multivariate testing. Successful CRO can significantly improve your return on investment by getting more value from your existing traffic without increasing your marketing spend.